Privacy Policy

Last updated: 9 June 2026

UPA Asia Pte. Ltd. and its affiliated companies (as described in more detail herein) are committed to protecting your privacy. This Privacy Policy applies to Personal Information that we collect, use, share or otherwise process in the conduct of our business operations, including through the Services that we provide to our users and customers and/or through our Sites (each as more fully defined below).

This Privacy Policy describes the types of Personal Information that we collect; how and for what purposes we use Personal Information; in which circumstances we share Personal Information with third parties; how we secure and retain Personal Information; other information about our compliance with particular data protection laws and regulations; details about individuals’ rights and choices regarding their own Personal Information; and how you can contact us regarding our privacy practices.

Please read this Privacy Policy carefully to understand our policies and practices regarding our treatment of Personal Information. If you do not agree with our practices as described in this Privacy Policy, please contact us with any questions, and please do not access or use our Services, our Sites, or any other aspect of our business.

1. Overview

This Privacy Policy describes the privacy practices of UPA Asia Pte. Ltd. and its group of affiliated companies.

In the event that additional legal entities are created or added to the group of affiliated companies in the future, this Privacy Policy will also apply to such additional legal entities unless otherwise stated, and this Privacy Policy will be updated accordingly.

As used in this Privacy Policy, the terms “we“, “us” or “our” refer to the companies described above, as applicable in the context of the particular Product or Service being provided or the applicable processing operations being performed.

The following terms have the following meanings for purposes of this Privacy Policy:

“Personal Information” means information or data that directly or indirectly identifies, describes, relates to or is reasonably capable of being associated with or linked to a particular individual, consumer or household. “Personal Information” includes information or data that would be considered “personal information” or “personal data” under applicable data protection laws and regulations.
“Services” means:
- our operation, management and support of the Major League Pickleball (MLP) Asia league, including its teams, draft, matches, events and related activities;
- our sales and provision of pickleball-related goods, content, subscriptions and other offerings, to individuals and organizations (collectively, “Products“);
- the information provided by us through our Sites;
- our marketing and business development activities, including any social media properties we create and emails that we send (collectively, “Marketing Activities“); and
- all other services, publications and activities owned, controlled or otherwise made available or performed by us.
“Sites” means our website available at mlp-asia-qa.qburst.build, together with any related subdomains and team, league or event pages that we operate.
“You” means an individual whose Personal Information we collect, use, share or otherwise process as more fully set forth in this Privacy Policy, including without limitation:
- an individual who engages with our Services, such as participating in the draft, playing for or being rostered on a team, or attending or following an event or match in the league;
- an individual such as an employee or contractor of one of our actual or prospective customers;
- another user or recipient of beneficial use of our Services; or
- a visitor to our Sites.

2. Information we Collect and Receive

We collect Personal Information directly from individuals, from third parties, and automatically through the Services and Sites. We collect the following categories of information, which may be considered Personal Information when maintained in an identifiable format.

User account information: When you engage with our Services, you may create or access a user account via the Sites, which may include personal information such as (1) your account log-in credentials; (2) your contact information, such as full name, nickname, email address, phone number, and other similar identifying information; (3) your social media handles and linked accounts; (4) information relating to your participation in the league, such as age, date of birth, gender, emergency contact information, height, dominant hand, team and roster status, draft status, t-shirt size, club participation, and association memberships; and (5) your pickleball interests, playing preferences, skill level / areas of improvement, favorite players and other similar pickleball-related information.
Content and information submitted through the Services: When a user accesses or receives the Services, including through use of the Products, the user may provide information to us in connection with their use of such Services.
Content and information submitted through the Sites: When a user participates in interactive features on the Sites, the user may provide information to us, including without limitation through submission of surveys, “contact us” forms, newsletter sign-ups, draft or event registrations, customer support tickets or other forms; participation in contests, giveaways, rewards and affiliate programs; and similar activities.
Automated technical usage data: When a user accesses the Services (including through use of the Products) or the Sites, we automatically generate and retain records of how the user interacts with the Services and Sites. The generated information may include information such as your IP address, device identifiers, device information (such as operating system type or browser type), cookies, referring and exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, crash data, and other similar technical data. We may use technologies such as cookies and/or scripts to collect this information. Please see the “Cookies Notice” section below for further information.
Communications: When you communicate with us (via email, phone, through the Services or Sites, or otherwise), we may maintain a record of your communication.
Business contact information: We may collect or receive contact information about actual and prospective users, customers, vendors, contractors, business partners and other similar third parties, which may include full name, email address, phone number, company, job title, and other similar identifying information.
Payment information: When a customer purchases Products and Services, we may receive, process and retain payment, shipping and recipient information relating to the transaction. We may also utilize third-party payment processors who may provide us with part or all of the applicable payment information.
Location information: We may receive information about an individual’s approximate physical location, such as city and country, when they provide such information to us or as determined based on the individual’s IP address, your mobile device’s GPS signal, or information about nearby WiFi access points and cell towers.
Actual and prospective employees: When an individual applies for employment with us, or becomes our employee, we collect information relating to that individual’s contact details, suitability for employment, background, employment history, salary and payment details, and other similar information.
Information collected from third parties or public sources: We may receive information from third-party sources, such as business partners, marketing service providers, third-party data aggregators, or publicly available sources, in order to make our own information more accurate and useful. Such information may include an individual’s full name, email address, phone number, company, job title and other contact information.

We do not collect, in any automated manner, any special categories of sensitive Personal Information.

We also collect and process other types of information and data which does not constitute Personal Information. For example, we may de-identify and aggregate certain Personal Information we collect such that the information no longer identifies, and cannot any longer reasonably be linked to, a particular user or individual. We may use this information to improve our Products, Services and Sites, to analyze trends, to create market research, and for other development, marketing, research and statistical purposes, and we may disclose such de-identified information to third parties for these purposes.

3. Purposes and Legal Bases for Use of Personal Information

We use the Personal Information we collect for our legitimate business interests, which include the following purposes:

Providing the Services and Sites: To perform and provide the Services and the Sites; to authorize and manage access to the Services and the Sites; to communicate with you about your use of the Services and the Sites, respond to your inquiries, and provide troubleshooting; to perform essential business operations; and for other purposes to support users and customers and enable their use of the Services and the Sites.
Enabling user account management across the Sites: To enable you to receive and access the Services via an integrated user account across our Sites and affiliated entities.
Performing contractual obligations: To perform our contracts with users, customers and suppliers, and to satisfy contractual necessity to conduct our operations and provide the Services and Products that we offer.
Sales and business engagement: To inform actual and prospective users and customers about the Services which they have purchased, in which they have indicated an interest or which we determine may be of interest to them; to respond to questions and requests; to provide customer service; and to provide account and subscription notices.
Personalization: To tailor the content and information that we may send or display to you via the Services and the Site; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.
Marketing and promotions: To perform marketing, contests and promotions for the Services and the Sites, such as to send news and newsletters, special offers, and promotions; to conduct surveys and similar inquiries; or to otherwise contact individuals about the Services or other information we think may interest them.
Advertising: To provide targeted advertising on the Sites and third-party sites; and to measure the effectiveness and reach of ads and services.
Analytics and development: To gather metrics to better understand how users access and use the Sites and the Services; to evaluate and improve the Services, the Sites, and our Products, including through personalization; to improve the content and layout of the Sites; and to develop new Products, Services and websites.
Compliance: To comply with legal obligations and requests, such as to comply with laws that compel us to disclose information to public authorities, courts, law enforcement or regulators, and to maintain records for a certain period.
Business and legal operations: To conduct our general business and legal operations, such as accounting, record-keeping, and other business administration purposes; and as necessary to establish, exercise and defend (actual and potential) legal claims.
Prevent misuse: To investigate, prevent or take action regarding unlawful activities, suspected fraud, situations involving potential threats to the security of the Services or the Sites or to any person or property, or actual or potential violations of our terms of service, other agreements or this Privacy Policy.

Where required by applicable law, we rely on one or more of the following legal bases to process your Personal Information: your consent; the performance of a contract with you; our legitimate business interests; and compliance with our legal obligations. Where we rely on consent, you may withdraw it at any time (see “Withdrawal of your Consent” below).

4. How we Share and Disclose Personal Information

We share Personal Information with the following categories of recipients and as set forth below:

Teams, leagues and matches: We may make publicly available certain of your Personal Information as applicable when you participate in the MLP Asia league, its draft, teams, matches and events, and may share it with third party team owners, operators, administrators and associations, as well as providers and management services companies who also host, manage or support the league.
Third-party vendors: Your Personal Information may be shared with and processed by non-affiliated third-party vendors, including service providers and contractors, as permitted by law and for the purposes described in this Privacy Policy. These may include professional advisors, consultants, technical service providers, hosting, IT and telephony providers, customer service, email delivery, auditing and other similar service providers, who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
Integrations: If you (or third party entities who separately process your Personal Information) enable a technical integration with our Services or Sites, we may share certain of your Personal Information in connection with the operation of such integration.
Corporate affiliates: We may share your Personal Information with our corporate affiliates that are subject to this policy.
Business transfers: When applicable, we may share your Personal Information in connection with an actual or proposed substantial corporate transaction, such as the sale of a Service or business unit, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy; including in negotiations, due diligence, and integrations related to such transactions.
Third-party management of our advertising: We do not disclose your Personal Information to unaffiliated third parties for purposes of their own advertising. We share Personal Information with third parties that manage or assist with our advertising, including on other sites and applications.
With your consent or at your direction: We may share Personal Information for any other purposes disclosed to you at the time we collect the Personal Information or pursuant to your consent or direction.
Other legal reasons: In addition, we may use or disclose your Personal Information as we deem necessary or appropriate: (1) under applicable law; (2) to respond to requests or required disclosures from public and government authorities; (3) to pursue available remedies or limit damages we may sustain; (4) to protect our operations; (5) to protect our rights, privacy, safety or property or those of you and others; and (6) to enforce our terms and conditions or other agreements.

We may disclose de-identified or aggregated information that does not identify any individual (and therefore is not deemed to be Personal Information) without restriction.

5. Data Security

We have implemented privacy and security measures reasonably adequate to preserve Personal Information from loss, misuse, unauthorized access, disclosure, alteration and destruction. We use a self-assessment approach to ensure compliance with our privacy statements and verify periodically that our statements regarding our handling and use of Personal Information are accurate and reasonably complete in regard to the information covered. Although we work hard to protect your Personal Information, we cannot guarantee the security of any information you choose to transmit to us through the Services, online forms and applications, or other such mechanisms, and you do so at your own risk. Please note that email is considered a non-encrypted (and therefore nonsecure) form of communication. For that reason, to protect your privacy, please do not use email to communicate information that you consider confidential. Unfortunately, no data transmission or storage system can be guaranteed to be secure at all times. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “How to Contact Us” section below. In accordance with applicable law, we will let you know promptly if a breach occurs that we determine may have compromised the privacy or security of your Personal Information.

You are responsible for choosing a password of appropriate strength, not reusing passwords used on other websites, and keeping your password confidential. Our employees will never ask for your password, and you should never share it with anyone.

6. Retention of Personal Information

We will retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy and in order to provide the Services, and for as long as your account is active or as needed to provide Services and Products. We will also retain your Personal Information to comply with our legal obligations, to conduct audits, resolve disputes, and enforce our agreements. We may retain backups of your Personal Information as necessary and appropriate for disaster recovery purposes in the operation and provision of the Services and the Sites.

7. Children’s Privacy

The Services and the Sites are intended for a general audience and are not directed to children. We do not knowingly collect Personal Information from children below the minimum age at which an individual can provide their own consent under the laws of their country of residence (which differs by jurisdiction). Where a child is below that age, we require the verifiable consent of a parent or legal guardian before collecting their Personal Information, except where collection is otherwise permitted by applicable law.

If we become aware that we have collected Personal Information from a child without the appropriate consent, we will take reasonable steps to delete such information promptly. If you believe that a child has provided us with Personal Information without appropriate consent, please contact us using the details in the “How to Contact Us” section below.

8. Email Marketing

We may periodically send you relevant alerts and newsletters by email, including to share relevant information about our Services and Products, for our marketing and business development activities, to provide the Services and Products, to notify you of changes to our Services and Products, and to notify you of outages or other impacts to hosted Services.

You may opt out of or withdraw your consent to receive direct marketing emails from us at any time. Instructions on how to unsubscribe are included in each email, or you may opt out or withdraw your consent by contacting us; please see the “How to Contact Us” section below.

9. Your Personal Information Choices

You have choices in how your Personal Information is used and shared. In addition to the rights specified in this section, under applicable law you may have additional or more specific rights, which we will respect. Subject to applicable law, you have the right to:

access, update, correct and delete your Personal Information;
withdraw your consent where we rely on consent to process your Personal Information;
object to or restrict certain processing of your Personal Information; and
choose whether you wish to receive promotional and newsletter communications.

We may not act upon requests if we determine that they are manifestly unfounded or excessive, in particular because of their repetitive character.

Cookies: Please see the “Cookies Notice” section below to manage your cookie choices.

Exercising your rights: To exercise any of the rights above, please submit a request to us as provided in the “How to Contact Us” section below. Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information. We may request information sufficient to verify your identity before responding, and we cannot respond if we are unable to verify your identity or authority to make the request.

10. Withdrawal of your Consent

Where you have provided consent to process Personal Information, you have the right to withdraw such consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal or the lawfulness of processing based on other lawful bases. You may do this by contacting us as set forth in the “How to Contact Us” section below.

11. Timing and Format for Responses to Requests

We endeavor to respond to a verifiable request within the timeframe required by applicable law (generally within 30 days of its receipt). If we require more time, we will inform you of the reason and the extension period in writing. If applicable, the response we provide will explain the reasons we cannot comply with a request.

12. Cookies Notice

What cookies are and why they are used: Cookies are small text files containing a unique string of characters that are stored in your web browser’s memory when you visit a website. When you return to a website that has placed a cookie in your browser, the cookie allows a website provider to recognize that you have visited the site before. Cookies are used to measure website usage and effectiveness, to allow for ease of navigation, and at times to personalize a known visitor’s experience.

How we use Cookies: We use cookies and related technologies (“Cookies“) to provide the Services, gather information when users navigate through the Sites, enhance and personalize the experience, understand usage patterns, and improve the Services, Products and Sites. Cookies on our Sites are generally divided into the following categories:

Necessary Cookies: Strictly necessary to provide you with the Services and the Sites and to use some of their features, such as access to secure areas. You cannot refuse them without impacting how the Services and Sites function.
Preference / Helpful Cookies: Allow us to provide you with a better experience, such as remembering your preferences.
Analytics and Customization Cookies: Collect information used to help us understand how the Sites are used and how effective our campaigns are. Where these are non-essential, they are only set after you consent.
Targeting / Marketing Cookies: Record your visit, the pages you have visited and the links you have followed, in order to deliver advertising relevant to you and your interests. These are only set after you consent.
Google Analytics: Our Sites may use Google Analytics, which uses cookies to help us analyze how users use the Sites in the aggregate. You can learn how Google uses data at https://policies.google.com/technologies/partner-sites.

Managing your cookie choices: When you first visit our Sites, you will be presented with a consent banner allowing you to accept or reject non-essential Cookies and to manage your preferences by category. You can change your choices at any time via the “Manage Consent” / cookie preferences control on the Sites. You can also review your internet browser settings to exercise choices regarding Cookies. To exercise choice regarding Google Analytics specifically, you may use the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

13. Regional Privacy Rights

Depending on where you are located, you may have additional rights under your local data protection laws. The following sections supplement the rest of this Privacy Policy for residents of particular jurisdictions. Where any local-law right exceeds what is described elsewhere in this Privacy Policy, we will honor the local-law right.

13.1 Singapore Residents (Personal Data Protection Act)

UPA Asia Pte. Ltd. is established in Singapore, and we handle Personal Data in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”). Under the PDPA you have the right to request access to the Personal Data we hold about you and information about how it has been used or disclosed, to request correction of an error or omission in your Personal Data, and to withdraw any consent you have given for the collection, use or disclosure of your Personal Data.

We will only collect, use or disclose your Personal Data for purposes that a reasonable person would consider appropriate in the circumstances and, where required, for which you have given consent. If you withdraw consent, we will inform you of the likely consequences, and we may be unable to continue providing certain Services to you.

We have designated a Data Protection Officer who is responsible for overseeing our compliance with the PDPA. You may contact our Data Protection Officer at info@upa-asia.com. If you are not satisfied with how we have handled your Personal Data, you may lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore.

13.2 China Residents (Personal Information Protection Law)

If you are located in mainland China, we handle your personal information in accordance with the Personal Information Protection Law of the People’s Republic of China (“PIPL”). Where required by PIPL, we will obtain your separate consent before processing your personal information for certain purposes, such as the use of non-essential cookies, the processing of sensitive personal information, or the transfer of your personal information outside of China.

Under PIPL you have the right to access, copy, correct and delete your personal information, to restrict or object to its processing, to withdraw consent, and to request an explanation of our processing rules. Where we transfer your personal information outside of China, we will implement a lawful transfer mechanism and appropriate safeguards as required by applicable law, and will obtain your separate consent where required.

To exercise these rights, please contact us using the details in the “How to Contact Us” section below.

13.3 Japan Residents (Act on the Protection of Personal Information)

If you are located in Japan, we handle your personal information in accordance with the Act on the Protection of Personal Information (“APPI”). We will use your personal information within the scope of the purposes of use described in this Privacy Policy, and will obtain your consent before providing your personal information to a third party, except where permitted by the APPI. Where we transfer your personal information to a third party located outside Japan, we will do so in accordance with the requirements of the APPI.

Under the APPI you have the right to request disclosure, correction, addition, deletion, suspension of use, or cessation of provision to third parties of your personal information. To exercise these rights, or if you have a complaint, please contact us using the details in the “How to Contact Us” section below. You may also lodge a complaint with the Personal Information Protection Commission (PPC) of Japan.

13.4 European Economic Area, United Kingdom and Switzerland Residents

Your Personal Information will be treated in a secure and confidential manner, using appropriate technical and organizational measures, in compliance with all applicable laws and regulations, including the EU General Data Protection Regulation (GDPR), the UK GDPR, and the Swiss Federal Act on Data Protection. Depending on the context, we may be a data processor or a data controller of your personal information.

As applicable under the GDPR and UK GDPR, you have the right: to obtain a copy of your personal information together with information about how and on what legal basis it is processed; to rectify inaccurate personal information; to erase your personal information in limited circumstances; to restrict processing under certain circumstances; to data portability; to withdraw consent where processing is based on consent; to obtain information about the safeguards under which your personal information is transferred to a third country; and to object to processing carried out on the basis of our legitimate interests, including profiling for direct marketing purposes.

You also have the right to lodge a complaint with your local supervisory authority for data protection. A list of authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

13.5 California Residents

Under the California Consumer Privacy Act (CCPA/CPRA), California residents have the right to request the categories of Personal Information we collect, the sources from which it is collected, the business purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of Personal Information we have collected. California residents also have the right to request deletion of their Personal Information and to opt out of the “sale” or “sharing” of their Personal Information, subject to applicable exceptions. We do not sell the Personal Information of consumers we actually know are less than 16 years of age without affirmative authorization. We will not discriminate against you for exercising any of your CCPA rights. To exercise these rights, please contact us using the details in the “How to Contact Us” section below.

13.6 Other Jurisdictions

If you are located in a jurisdiction not specifically named above, you may still have rights under your local data protection laws. Where local law grants you rights in relation to your Personal Information, we will honor those rights to the extent required. Please contact us using the details in the “How to Contact Us” section below.

14. International Transfers

We operate across multiple countries, and your Personal Information may be transferred to, stored in, or processed in countries other than the one in which you are located, including countries that may have data protection laws that differ from those in your country. Where we transfer Personal Information across borders, we implement appropriate safeguards as required by applicable law, which may include standard contractual clauses, your consent, or other lawful transfer mechanisms.

15. Links to Third-Party Sites

Occasionally we may provide links to other sites for your convenience and information. These sites operate independently from our Sites and are not under our control. These sites may have their own privacy notices or terms of use, which you should review if you visit any sites linked through our Sites. We are not responsible for the content or use of these unrelated sites.

16. Updates to this Privacy Policy

We may change this Privacy Policy from time to time, and at our sole discretion. Any updates will be posted here or at a similar location elsewhere on the Sites. We encourage individuals to frequently check this page for any changes to the Privacy Policy.

17. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our Personal Information handling practices, or if you would like to exercise your data rights under applicable laws, please contact us at:

UPA Asia Pte. Ltd. Email: info@upa-asia.com Attention: Data Protection Officer